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Alwan Color Expertise Launches the Windows Version CMYK Optimizer

 Alwan Color Expertise Launches the windows version of its leading CMYK Optimizer software on PrintPack India, 2013

 Alwan solution to ensure Color Standardization and Ink Reduction for all printing workflows

LYON France – February 5, 2013 – Alwan Color Expertise, a leader in color control and standardization technologies, today announced it is demonstrating its entirely updated range of products at Print Pack 2013. Alwan’s new X suite of software enables publishers and printers to use Alwan’s leading technology for newspaper, commercial and packaging printing, across workflows and platforms.

“For years, print buyers and printers have been looking for solutions to help them predict and stabilize color reproduction” said Elie Khoury, Alwan’s President. “But this can be a daunting process. With print buyers increasingly demanding consistent colors, it is critical for printers to step up their efforts to standardize their printing processes and to demonstrate compliance on a daily basis. Alwan has developed its new solutions to allow printers easily obtain ISO 12647 or G7 certification, but also to extend their color control and standardization to non CMYK printing processes such as multicolor and spot color printing.” Khoury also points out that all checks, corrections and process assessments performed on files or on press using Alwan solutions are documented in xml and PDF reports. Those reports delivered by all Alwan solutions conform to ISO 9001 quality management requirements, delivering an unprecedented level of operational security and information traceability. Alwan will be exhibiting its suite of solutions on AGS India Booth in Hangar 3, Stall No. J-20/16 -18, at Print Pack 2013. The company plans to offer promotional pricing and product bundling during the show.

Alwan’s Color Control and Standardization Solutions

The Alwan suite consists of three independent software modules that can be used either separately or in conjunction with each other to ensure total ISO and G7® compliance throughout production:

  •  PDF Color Preflight, Conformance and Ink Reduction: CMYK Optimizer
  •  Printing Device Calibration and Conformance : PRINT Standardizer
  •  Proof and Printed Products Assessment: PRINT Verifier

Alwan solutions offer the unique ability to check, correct and report on any operation conducted on Color data, PDF files and Printing devices in a production workflow.

Alwan’s software suite brings an unparalleled level of control as well as a high degree of security made possible by the interconnectivity of the Alwan software suite.

“By bringing together these modules” concluded Khoury, “Alwan has again demonstrated its deep color expertise and dedication to bringing the delivery of compliant printed products within easy reach for any printing operation. We are excited to welcome visitors at Print Pack India to see this unique suite in action.”

About CMYK Optimizer

With more than 1,000 installations worldwide, Alwan CMYK Optimizer remains the leading automated color server with its integrated Dynamic DeviceLinks® technology for publishers and print service providers. It is adapted to all types of workflows and printing devices, including offset, flexo, gravure, screen and digital, as well as large and wide format devices which can see as much as 30% in savings in expensive inks. In contrast to other color server solutions, Alwan uses a dynamic approach. Every file is analyzed and its color preflighted before further processing takes place. This guarantees that all necessary parameters for good color transformation are understood in advance of actually printing the job. Depending upon the output settings, and based on the color analysis of the job, a Dynamic DeviceLinks® profile is calculated. This allows color transformation to be implemented in such a way that ink consumption is reduced without visual changes in the color impression and/or measurement, maintaining PDF color integrity.Thanks to its embedded Adobe PDF library, CMYK Optimizer also delivers exceptional transparency management, maintaining color integrity of transparent objects in PDF/X1a and PDF/X4 workflows.

About Print Standardizer

With more than 200 ISO 12647 and G7® certified sites worldwide, Alwan Print Standardizer®, is an Industry-First automated Quality Control and Assurance server system for the pressroom. It provides printers with an easy and automated way to calibrate their conventional presses and digital printers in order achieve ISO 12647 and G7® conformance after few hours in production.With Alwan’s unique Dynamic Calibration technology, printer conformance is automatically achieved during production, which eliminates the need to conduct costly, time-consuming and often insufficient calibration sessions. PRINT Standardizer supports most popular press measurement systems including X-Rite® and Techkon® press-side instruments and QuadTech® in-line instruments.

About Alwan Print Verifier

Alwan Print Verifier is a print verification software for handheld devices destined to print buyers and quality assurance operators. Unique to Print Verifier is its ability to hold a number of quality control settings in its “Settings” manager. This allows operators to save, export and import quality-control analysis conditions including: Target, Instrument, Control strip, Measuring conditions, and Assessment method. This unique capability guarantees printers and print buyers that they are performing quality control measurements in identical conditions, hence avoiding mistakes and inaccuracies that can lead to false results, disagreements, and other potential conflicts that can now be avoided.PRINT Verifier supports most popular handheld measurement instruments including X-Rite® and Techkon® prepress and press instruments.

About Alwan Color Expertise

Alwan Color Expertise ( was founded in Lyon, France, in 1997 by the current President Elie Khoury. His vision – to demonstrate how important standardizing and controlling color is throughout every stage of production – has resulted in the company becoming a world leader in standardization and color management implementation. Today, Alwan provides software and consultancy to key players throughout the graphic arts industry, from printers to publishers and from software developers to hardware manufacturers.

For more informationabout Alwan, please contact: or

Yours Sincerely,

Jean-Pierre KHOURY
Dealer Channel Support – Technical Support
 Print Markets
skype: jpkalwan

The Graphic Industry Standardization Company
5 allée Alban Vistel
FR-69110 Sainte Foy lès
Lyon, France
M: +33 6 70 79 90 13
T : +33 4 72 16 08 82
F : +33 4 72 16 95 87